- New
Silicone serum for ends with artichoke extract, regenerating complex, smoothing, protecting, adds shine without weighing down, vegan product
A volumizing shampoo, vegan, caffeine, sodium hyaluronate, flaxseed and chia seeds, for lightness and lift at the roots without weighing them down, for fine and delicate hair.
Care that follows the rhythm of your hair. This gentle, vegan shampoo was created with fine and delicate hair in mind. It gently yet effectively cleanses the scalp and strands, leaving them feeling light and visibly lifted from the roots—without weighing them down. It provides a feeling of hydration; hair si fuller, bouncier, and naturally lifted.
WHY IT WORKS
✔ Caffeine – supports hair bulbs, adding "power" at the roots
✔ Sodium hyaluronate – comfortable hydration of hair and scalp
✔ Flaxseed and chia seed extracts – smooth, improve structure and support the volume effect
✔ Mild surfactants (SCS*, Sodium Cocoamphoacetate, SMCT, Hydroxysultaine) – effectively cleanse, leaving skin light and fresh
FOR WHOM
✔ Thin, delicate hair, lacking volume
✔ Strands that quickly lose their freshness and need lifting without weighing them down
Apply a small amount of shampoo to wet hair, lather, and rinse thoroughly. Repeat if necessary. For a fuller, volumizing effect, use a lightweight, non-weighty conditioner after shampooing.
Aqua , Sodium Coco-Sulfate, Glycerin, Sodium Cocoamphoacetate, Propanediol, Linum Usitatissimum Seed Extract, Salvia Hispanica Seed Extract, Caffeine, Sodium Hyaluronate, Xylitol, Maris Sal ( Sea Salt ), Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Cocoyl Taurate, Tetrasodium Glutamate Diacetate, Cocamidopropyl Hydroxysultaine, Citric Acid, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Caprylic Acid, Parfum. The full, current composition is always on the packaging.
FAQ – Frequently Asked Questions
✔ Is the shampoo vegan and mild? Yes – vegan formula with mild detergents.
✔ Does it lift at the roots without weighing them down? Yes – this lightweight base cleanses and adds volume without feeling flat.
✔ Is it suitable for everyday washing? Yes – the formula was developed with regular use in mind.
✔ Does it dry out the scalp? No – it contains sodium hyaluronate, xylitol, and humectants for comfort and hydration.
✔ What to pair with for more volume? With In my Era Volumizing Conditioner or Light Leave-in Conditioner.
Silicone serum for ends with artichoke extract, regenerating complex, smoothing, protecting, adds shine without weighing down, vegan product
The flax hair shampoo from this series was created to imitate the effect of home lamination of hair and scalp
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